Blog dedicated to learning disabilities, dyslexia, ADD and ADHD

Thursday, January 22, 2004

For How Long Have We Been Franchising?

From 1987 to 2002 we licensed our processing and cognitive training programs to health, psychological and educational professionals. In 2002 we opened a cognitive training and reading center to demonstrate that providers could get both profit and tremendous learning and reading gains. Very quickly it became evident that both were possible if providers used the programs and the operating system we had in place. So, rather than licensing our products and leaving providers to develop their own business and marketing systems, we changed to franchising where we could impact both the product and operating system.